描述
Turn raw ideas into one clear pre-planning concept artifact by choosing the right creative framing mode: problem framing, audience and value framing, concept shaping, game concept pillars, or story packaging. Use when the user has an early-stage product, GTM, content, consulting, or game idea and needs the next artifact before PRDs, sprint plans, launch execution, or game-production routing. Triggers on: bmad-idea, idea brief, concept brief, design thinking, positioning, brainstorm this, shape this idea, turn this into a pitch, game concept, core loop, product story, what should we clarify before planning.